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Seller’s guide

Sell with
a strategy.

Preparation, positioning, marketing and negotiation — in the right order.

01

Appraise

Understand the property, recent comparable evidence, likely buyer pool and the decisions that will shape the campaign.

02

Prepare

Fix the friction points that buyers notice. Consider presentation, styling, repairs, landscaping and sequencing.

03

Choose the method

Auction, offers, private treaty or another structure — choose a method that matches the property and the market.

04

Build the campaign

Photography, copy, digital exposure, database activation, inspections and communication should work as one system.

05

Manage the buyers

Track enquiry quality, objections, repeat inspections and serious conversations — not just raw enquiry numbers.

06

Negotiate the finish

Compare the real terms of each opportunity and protect the position through to signed contract and settlement.

Before launch

The strongest campaigns
start early.

A good appraisal conversation should leave you with a clearer picture of likely value, preparation priorities, campaign options and what happens next.

Start the appraisal process
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